10 Oct 2018_campuscad
Microsoft is investing in the South East Asia’s ride hailing startup Grab to explore and innovate the digital services across the region including big data, artificial intelligence and mobility solutions for next 5 years.
Grab is leading on demand ride hailing startup and working in 8 countries with more than 235 cities from the Asia. Company also provides mobile payments services through digital wallet Grabpay along with food delivery services and Microsoft wants to enhance the capability .
Microsoft and Grab have made strategic partnership where ride hailing company will use Microsoft cloud computing platform Azure. Other Microsoft products like Microsoft Outlook (You will be able to book cab through Outlook with reminders), Kaizala, In car solutions and rewards integration will be adopted by startup in coming days.
Company said, Machine learning, Artificial intelligence, Image recognition and natural language processing in real time technology developed by Microsoft will help ride-hailing startup to lead the market in the region.
User will be able to take the picture and directly send it to driver on the Grab platform to book the cab and set pickup destinations. Natural language processing help to communicate with customers in the Car by using chat bots and provide personal service recommendations.
Microsoft Artificial Intelligence and machine learning helps to detect fraud transactions and seamless booking and assure the safety and security of the consumer by having facial recognition AI technology built in the Grab app.
“We look forward to collaborating with Microsoft in the pursuit of enhancing on-demand transportation and seamless online-to-offline experiences for users,” added Grab president Ming Maa.
Peggy Johnson, executive vice president at Microsoft said “Our partnership with Grab opens up new opportunities to innovate in both a rapidly evolving industry and growth region,”
Grab recently acquired the Uber south East Asia Business and got funded by Softbank ($500 million)and Toyota, to make its valuation $11 billion. Company raised approximately $6 billion till date and Japan’s Softbank, Toyota, Chinese ride hailing giant DIDI Chuxing are the major investors in the startup and now Microsoft join the force .
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